NexGen Hearing: Armstrong

Armstrong is located amidst the dairy and farmlands of the Spallumcheen Valley, a name derived from a Shuswap language word with multiple meanings: "beautiful valley", "flat meadow", "meeting of the waters" and "prairie-banked river". I love the historic town center with heritage buildings, shady streets and huge fair grounds. Armstrong gives lots of options for shopping or just taking in the country vibes. Our clinics strives to give the best and most compassionate service they are able to provide. I love connecting with all of my clients and giving them honest and ethical service. I pride myself on being a great listener, finding out what their hearing needs are and providing for their hearing health.

Armstrong celebrated 100 yrs in 2013. We are privileged to have the Interior Provincial Exhibition (fondly known as the IPE) every year in late summer. People from all over Canada and the US join us for this event. We even have cowboys from as far away as Australia enter the Rodeo competition. We have a weekly farmers market with locals providing many wonderful goodies here including produce and home baked goodies. Established in 1973, our market is the oldest continuously running market in BC. We hope to see you there!

Our Lease to Hear Program

Lease to Hear 0515

Our Lease to Hear Program gives you the opportunity to get the best device for the price that best suits you. Your lease package includes: free hearing test, free repairs, battery replacements & more!


7 - 3495 Pleasant Valley Road
Armstrong, BC V0E 1B0
Tel - 778-442-2000
Fax - 778-442-2001
Hours: Tues-Thurs 8:30 am - 4:30 pm
Lunches: 12:00 pm - 1:00 pm
Email -


More Location Pages:

Gabriola Island Hearing Aids Center

Kelowna Hearing Aids Center

All Locations


Brietana Finch
RHIP/ Manager for Armstrong

Brietana Finch has worked as a customer care representative in a hearing clinic for the past 4 years. She graduated from Grant MacEwan University as a Hearing Instrument Practitioner in May 2014.

Based out of the Armstrong office as a manager and consultant, Brietana enjoys working with the supportive people of this community. Brietana loves working with the public and has a passion for helping individuals. She has lived in the Okanagan her entire life and looks forward to serving the community she has grown to know and love.

Lynda Nickoli
Customer Care Representative

Customer service and helping others has been at the center of my job history. From volunteering as a summer camp counselor in my teens, serving customers at a Drug Store, doing a customer follow-up program at a car dealership in my twenties, having my own Interior Design/Finishing Trades business in my thirties, to being the Welcome Wagon Rep., for Armstrong in 2012-13, I love having satisfied clients and delivering high quality service. My customers became my friends. I believe that the customer is the heart of the business and without the customer, the business dies. An unhealthy relationship with the customer results in an unhealthy business. So the heart must be treated with respect, care and concern. I love working for NexGen Hearing because of their strong core values and exceptional customer service. They have a passion for treating people with integrity. Working with Brenda is a joy and I enjoy the teamwork that we have. I grew up in Armstrong, got married and moved away for 25 years. In 2012 I moved back. I was looking for a job I can invest myself into. I am excited about working at NexGen Hearing and serving my home town.